Consumer Behavior in Action: Real-life Applications for Marketing Managers

By G. Lantos. 2010

160 citations recorded by the source corpus.

Subfields: Education, Management, Monitoring, Policy and Law, Management of Technology and Innovation

View Paper: https://www.semanticscholar.org/paper/b3ae94e207dc21fbc389fcb16c70e0227098b2e3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Education

1. K. Stenner
2. E. Frederiks
3. E. Hobman

In Management, Monitoring, Policy and Law

1. K. Stenner
2. E. Frederiks
3. E. Hobman

In Management of Technology and Innovation

1. K. Stenner
2. E. Frederiks
3. E. Hobman

Citations in the corpus

• Household energy use: Applying behavioural economics to understand consumer decision-making and behaviour (2015, background): “, building brand credibility, customer loyalty) [128].”