Creating brand identity: a study of evaluation of new brand names

By Chiranjeev Kohli, Katrin R. Harich, Lance Leuthesser. 2005

138 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b2e16623468c2e94079ada412b15816b87dee1c3