Goal-framing theory and norm-guided environmental behavior

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Contextual and psychological factors shaping evaluations and acceptability of energy alternatives: Integrated review and research agenda (2014, background): “, unaffordable energy price), which may overrule the influence of general psychological factors on evaluations and acceptability [7,8].”
I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours? (2016, background): “The more compelling these three factors, the more likely a social norm is to influence personal norms and behaviours (Lindenberg & Steg, 2013).”
When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour (2020, background): “In addition, social norms are well recognized and incorporated by major theories, explaining human behaviours; e.g., theory of planned behaviour (Ajzen, 1991), focus theory of normative conduct (Cialdini et al., 1991) or goal framing theory (Lindenberg & Steg, 2014).”
An Integrated Framework for Encouraging Pro-environmental Behaviour: The role of values, situational factors and goals (2014, background): “This possibility implies that people will be likely to refrain from moral behaviour when such behaviour is costly (Batson, Thompson, Seufering, Whitney, & Strongman, 1999; Lindenberg & Steg, 2013a; 2013b).”