Marketing a Country: Promotion as a Tool for Attracting Foreign Investment

By Louis T. Wells. 2000

238 citations recorded by the source corpus.

Subfields: Political Science and International Relations

View Paper: https://www.semanticscholar.org/paper/b26786a3a81e972a75edd68eb368806b7fb0fa15

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In Political Science and International Relations

1. G. Szondi
2. G. Liang

Citations in the corpus

• The role and challenges of country branding in transition countries: The Central and Eastern European experience (2007, background): “Wells and Wint (2000) published the results of research on investment promotion conducted during the 1980s and provided some insight into when and how to use the different promotion strategies.”
• New Competition; Foreign Direct Investment and Industrial Development in China (2004, background): “Due to the existence of information imperfection, it may be worthwhile for country to invest in advertising to alter the perception of potential investors by improving its image, taking economic fundamentals as given, (Wells and Wint, 1990).”