A note on the effect of brand image on sales

By B. Ataman, Burç Ülengin. 2003

123 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/b13dac08bd2aeac83c6c4f40500df05f5355b8f4

Citations in the corpus

• The impact of industry force factors on resource competitive strategies and hotel performance (2011, unknown): “According to Ataman and Ulengin (2003), brand image includes he product’s name, its main physical features and appearance including the packaging and logo), and itsmain functions.”