Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK

By Usha Ramanathan, Luc Muyldermans. 2010

111 citations recorded by the source corpus.

Subfields: Management Information Systems, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/b0a06cc37b29f28748a07ed7a325f4655058cfad