Reverse innovation: a global growth strategy that could pre‐empt disruption at home

By V. Govindarajan, C. Trimble. 2012

110 citations recorded by the source corpus.

Subfields: Business and International Management

View Paper: https://www.semanticscholar.org/paper/afd41ec6a3e1a5adfe7226c1fedfcf447b089a66