Retailer's channel structure choice: Online channel, offline channel, or dual channels?

By Peng Zhang, Yong He, C. Shi. 2017

170 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/aeac4b72143306ed522bcf655801918ed6a56992