Is Bigger Better? Customer Base Expansion through Word‐of‐Mouth Reputation

By Rafael Rob, A. Fishman. Journal of Political Economy, 2005

136 citations recorded by the source corpus.

Subfields: Accounting, Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/aa996b6442066fda7e77d45c91bff8a3a6f8950b

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In Economics and Econometrics

1. L. Menapace
2. G. Moschini

In Marketing

1. G. Moschini

Citations in the corpus

• Quality certification by geographical indications, trademarks and firm reputation (2012, background): “Introduction The strand of literature sparked by the pioneering work of Shapiro (1983) on the role of firm reputation offers a possible solution to the market failure identified by Akerlof (1970) in settings characterized by asymmetric information and moral hazard problems.”
• The Effects of the Social Structure of Digital Networks on Viral Marketing Performance (2008, background): “The building of online reputations has even been modelled as a capital asset that must be maintained and invested in Rob and Fishman (2005).”