Gender as a moderator of reciprocal consumer behavior

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Tourists’ Destination Loyalty through Emotional Solidarity with Residents: An Integrative Moderated Mediation Model (2018, background): “solidarity has been considered minimally (see Lai and Hitchcock 2016; Woosnam 2012; Woosnam et al. 2015; Woosnam, Dudensing, and Walker 2015) as an antecedent of other measures within the tourism literature. Results of the current study demonstrate the predictive power of emotional solidarity within”
An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender (2017, background): “In addition, although it is well known that males and females behave differently [18,19], no previous study has examined gender differences in an environmentally friendly airline context.”
M‐payment service: Interplay of perceived risk, benefit, and trust in service adoption (2018, background): “Previous studies have discussed the influence of gender differences on purchasing behavior (Bae& Lee, 2011; Kolyesnikova et al., 2009), suggesting that the activities and data gathering processes that female buyers experience are different from that of male buyers.”