Efficient Ranking in Sponsored Search

By Sébastien Lahaie, R. McAfee. 2011

37 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Jan Peters
2. David Maxwell Chickering
3. Dipankar Ray
4. Edward Snelson
5. Elon Portugaly
6. Patrice Y. Simard
7. Joaquin Quiñonero Candela
8. Denis Xavier Charles

Citations in the corpus

• Counterfactual reasoning and learning systems: the example of computational advertising (2012, background): “More sophisticated works account for more aspects of the ad placement problem, such as the impact of click prediction learning algorithms (Lahaie and McAfee, 2011), the repeated nature of the ad auctions (Bergemann and Said, 2010), or for the fact that advertisers place bids valid for multiple…”