Reconsidering Recall and Emotion in Advertising

By A. Mehta, Scott C. Purvis. Journal of Advertising Research, 2006

166 citations recorded by the source corpus.

Subfields: Clinical Psychology, Cognitive Neuroscience, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a96b15ce1b4253002b918ffad2c87a0603fe2127

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Jan Packer
2. N. Scott
3. Shanshi Li
4. Gabrielle Walters

In Cognitive Neuroscience

1. Jan Packer
2. N. Scott
3. Shanshi Li
4. Gabrielle Walters

In Social Psychology

1. N. Scott
2. Jan Packer
3. Gabrielle Walters
4. Shanshi Li

Citations in the corpus

• A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising (2018, background): “As Mehta and Purvis (2006, 49) discuss, “The process that consumers go through in deciding what brands to buy has a heavy emotion-based dimension to it.””