Factors influencing adoption of improved grassland management by small-scale dairy farmers in central Mexico and the implications for future research on smallholder adoption in developing countries

By C. Martínez-García, P. Dorward, T. Rehman. 2013

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Developing a holistic approach to the analysis of farmer decision-making: implications for adaptation policy and practice in developing countries (2016, background): “All these factors are also mediated by personal beliefs (Armitage and Connor, 2001), social identity (Frank et al., 2011), and normative beliefs held by influential people such as parents, spouse, leaders, and religious heads (Reser and Swim, 2011; Martínez-García et al., 2013).”
Smallholder farmers' motivations for using Conservation Agriculture and the roles of yield, labour and soil fertility in decision making (2016, methodology): “Garforth et al. (2004) also found that local and personal contacts played an important role in adoption of a technology and Martínez-García et al. (2013) showed self-observation and self-initiative to be strong social referents as farmers invariably would decide to use an innovation based upon…”