Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

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Regressive Sin Taxes, with an Application to the Optimal Soda Tax* (2019, methodology): “The Bronnenberg et al. (2015) identifying assumptions may initially seem more plausible because branded versus generic drugs are close substitutes, whereas consumer tastes for SSBs vary substantially.”
How Are SNAP Benefits Spent? Evidence from a Retail Panel (2018, methodology): “38 Our discussion of the NHCP draws heavily on Bronnenberg et al. (2015). We obtained data from the NHCP from the Nielsen Company (US), LLC and marketing databases provided by the Kilts Center for Marketing Data Center at the University of Chicago Booth School of Business39.”
Should We Tax Sugar-Sweetened Beverages? An Overview of Theory and Evidence (2019, background): “As an example of this approach, Bronnenberg et al. (2015) show that sophisticated shoppers—in their application, doctors and pharmacists—are more likely to buy generic instead of branded drugs, and they conduct welfare analysis assuming that only sophisticates’ choices are welfare relevant.”