Willingness to Pay for Online News: An Empirical Study on the Viability of the Subscription Model

By Hsiang Iris Chyi. 2005

184 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a7cd3d30cf60f49b14f0edeba25e9f16f0ada9a3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yusniza Kamarulzaman
2. Izzal Asnira Zolkepli

In Strategy and Management

1. Yusniza Kamarulzaman
2. Izzal Asnira Zolkepli

Citations in the corpus

• Social media adoption: The role of media needs and innovation characteristics (2015, background): “Also, Chyi (2005) employs the UGT framework to understand user willingness to pay for online news content.”