How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?
By Hasan Aksoy. 2017
272 citations recorded by the source corpus.
Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/a69e3ccc9439a4000cd7fedb4344510418323e89
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In Strategy and Management
Citations in the corpus
- Effects of innovation strategies on export performance: New empirical evidence from developing market firms (2020, background): “Marketing innovation is the implementation of new marketing methods involving significant changes to a firm's marketing mix in product design or packaging, product placement, product promotion or pricing (OECD 2005; Aksoy, 2017).”