Elevation Puts Moral Values Into Action

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How companies’ good deeds encourage consumers to adopt pro-social behavior (2014, background): “Moreover, this study supports the idea of an empowerment effect of moral elevation (Schnall and Roper, 2012).”
The Role of Moral Emotions in Military Trauma: Implications for the Study and Treatment of Moral Injury (2014, background): “Several studies have documented the positive effect of elevation in promoting volunteerism (Cox, 2010), moral empowerment (Schnall & Roper, 2012), and altruistic behaviors (Algoe & Haidt, 2009; Schnall et al., 2008), although to our knowledge there are no studies examining elevation in military…”
Elevation: A review of scholarship on a moral and other-praising emotion (2017, background): “Aligning with Schnall and Roper (2012), Ellithorpe and colleagues (2015) presented findings that support prosocial goal activation as an explanatory mechanism linking elevation and prosocial actions.”
Moral Elevation and Moral Beauty: A Review of the Empirical Literature (2016, background): “…Van Cappellen et al., 2013), videos displaying a moral exemplar in action (e.g., Algoe & Haidt, 2009; Diessner et al., 2013; Schnall et al., 2010; Schnall & Roper, 2012), the reading of moral stories (e.g., Freeman et al., 2009; Thomson et al., 2014), or the creation of participants’ own moral…”