Satisfaction and trust on customer loyalty: a PLS approach

By Bee Wah Yap, Thurasamy Ramayah, W. Shahidan. 2012

240 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a2e03fb21ca4c56b623ff58d9078b2e976dfa374