Understanding Health Literacy for Strategic Health Marketing: eHealth Literacy, Health Disparities, and the Digital Divide

By Graham D. Bodie, Mohan Jyoti Dutta. Health Marketing Quarterly, 2008

295 citations recorded by the source corpus.

Subfields: General Health Professions, Health

View Paper: https://www.semanticscholar.org/paper/a2d21542f3259fea6a4ae30f4d74508da89afa33

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In General Health Professions

1. Bo J. A. Haglund
2. Nicholas Mcinnes

Citations in the corpus

• Readability of online health information: implications for health literacy (2011, background): “However, the complexity of this information is often such that it is inaccessible to those with inadequate literacy levels, thus potentially worsening health inequalities [20].”
• eHealth Literacy and Web 2.0 Health Information Seeking Behaviors Among Baby Boomers and Older Adults (2015, unknown): “While the older adult population is becoming more and more reliant on the Internet to locate and obtain health-related information and services [2,6,23], baby boomers and older may struggle to possess adequate eHealth literacy [12,24]. eHealth literacy is defined as the ability to seek, find,…”