Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey

By G. Nocella, L. Hubbard, Riccardo Scarpa. 2010

172 citations recorded by the source corpus.

Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.

Subfields: Economics and Econometrics, Plant Science, Small Animals

View Paper: https://www.semanticscholar.org/paper/a0b6f9bfb7ececf1fb9f01e9f6bd58bb2b03b107

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Ariane Kehlbacher
2. R. Bennett
3. K. Balcombe

In Plant Science

1. K. Balcombe
2. Ariane Kehlbacher
3. R. Bennett
4. M. Qaim

In Small Animals

1. K. Balcombe
2. Ariane Kehlbacher
3. R. Bennett

Citations in the corpus

• Measuring the consumer benefits of improving farm animal welfare to inform welfare labelling (2012, methodology): “of a payment card and the polychotomous choice question introduced by Ready and Hu (1995). Respondents were given a panel of k = 3 bid amounts.”