Contagion of pro- and anti-social behavior among peers and the role of social proximity

By Eugen Dimant. Journal of Economic Psychology, 2019

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This paper uses a novel experimental design to study the contagion of pro- and anti-social behavior and the role of social proximity among peers. Across systematic variations thereof, we find that anti-social behavior is generally more contagious than pro-social behavior. Surprisingly, we also find that social proximity amplifies the contagion of anti-social behavior more strongly than the contagion of pro-social behavior. Anti-social individuals are also most susceptible to the behavioral contagion of other anti-social peers. These findings paired with the methodological contribution inform the design of effective norm-based policy interventions directed at facilitating pro-social behavior and reducing anti-social behavior in social and economic environments.

Subfields: Safety Research, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9e180a8350fddd70f5d6bf9ba2c3610cd6b87c9a

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In Sociology and Political Science

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