Consumers’ Responses to Public Figures’ Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands

By Joon Sung Lee, Dae Hee Kwak. 2016

121 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9c3accf6b5d87c9f1ead9a2168f814391bd6997f