What's in it for the customers? Successfully marketing green clothes

By Arnt Meyer. 2001

168 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use (2007, background): “Whilst many authors have considered the merits of the ‘feel-think-do’ model and assume that behaviour is always dependant on awareness (Meyer, 2001), it might not always apply to actual buying behaviour.”
Sustainability labelling schemes: the logic of their claims and their functions for stakeholders (2003, background): “…from making a well informed choice between more sustainable and less sustainable practices, it is currently emphasized in the marketing literature that the companies involved should pay more attention to the question of what kind of green products consumers really want (Meyer, 2001; Peattie, 2001).”