Price fairness, satisfaction, and trust as antecedents of purchase intentions towards organic food

By F. Konuk. 2018

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Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan (2021, result): “…finding suggests that the clear labelling of green products helps consumers easily identify such products, thus enhancing their satisfaction, which, in turn, results in stronger purchase intention, as argued by prior studies in other pro-environmental contexts (Konuk, 2018; S. Kumar et al., 2021).”
Increasing organic food consumption: An integrating model of drivers and barriers (2020, background): “…labels (Barney and Hansen, 1994; Hansmann et al., 2006b) and has been identified as a crucial determinant for purchasing decisions regarding organic food products (Konuk, 2018; Nuttavuthisit and Thǿ;gersen, 2017; Saba and Messina, 2003; Torres-Ruiz et al., 2018a; Vega-Zamora et al., 2019).”