A systematic review of drivers influencing consumer willingness to pay for organic food
By Felix Katt, Oliver Meixner. 2020
264 citations recorded by the source corpus.
Abstract In times of rising organic food popularity, both producers and retailers are faced with the question of how to appropriately price their products. In this paper, we discuss the drivers that influence consumer willingness to pay (WTP) for organic food based on a systematic review of the literature in this field over the past two decades (1999–2019). Based on the identified sources, we cluster these WTP drivers into three categories: consumer-related, product-related, and purchasing venue-related factors. Additionally, we review and discuss the methodologies employed in eliciting WTP for organic food. Finally, we attempt to outline potential areas for future research as well as managerial implications.
Subfields: Economics and Econometrics, Marketing, Plant Science
View Paper: https://www.semanticscholar.org/paper/9af3ec2f80bb780c608262292e0bb03e3f154fae
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Economics and Econometrics
In Marketing
In Plant Science
Citations in the corpus
- Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020, background): “Earlier research indicated that consumers are willing to pay for products by judgments variety criteria including being eco-friendly [57], food quality and safety [94], and health [95].”