New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens

By D. Goldring, Carol Azab. 2020

132 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/99f3613d459b8ebf31e1443325c9daed65bca82a