The power of persuasive communication to influence sustainable holiday choices: Appealing to self-benefits and norms

By G. Hardeman, Xavier Font, J. Nawijn. 2017

112 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/99a2866ca76a398ba8054cc17af0d313d422205d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. S. Tanford
2. E. Kim
3. Minji Kim

In Marketing

1. S. Tanford
2. E. Kim
3. Minji Kim

In Sociology and Political Science

1. S. Tanford
2. E. Kim
3. Minji Kim

Citations in the corpus

• Priming social media and framing cause-related marketing to promote sustainable hotel choice (2020, background): “communication should emphasize personal benefits to be persuasive (Hardeman et al., 2017).”