Children's Use of Brand Symbolism: A Consumer Culture Theory Approach

By A. Nairn, C. Griffin, Patricia Gayá Wicks. 2008

102 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/9908596b86fdb928fe2406cfd49b20bd994836bb