The Impact of Variety on Consumer Happiness: Marketing and the Tyranny of Freedom

By Rémi Desmeules. 2002

116 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/97fe784fc34abd895f47ac00f816ae11bde109cf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. N. Theodorakis
2. Ioanna Karabaxoglou
3. K. Kaplanidou
4. M. Binswanger
5. S. Sorrell
6. Jonas Nässén
7. Luis Orea

Citations in the corpus

• Effect of Event Service Quality and Satisfaction on Happiness Among Runners of a Recurring Sport Event (2015, methodology): “Nicolao et al. (2009) utilized the Desmeules (2002) definition of happiness by measuring the construct through the evaluation of happiness with a purchase and money invested in the experiential purchase.”
• Why does income growth fail to make us happier?: Searching for the treadmills behind the paradox of happiness (2006, background): “Based on all this empirical research, Desmeules (2002)proposes an inverted U-shape relationship between variety and the positiveness of consumption experience.”