SEGMENTATION APPROACHES IN DATA MINING: A COMPARISON OF RFM, CHAID, AND LOGISTIC REGRESSION

By John A. Mccarty, Manoj Hastak. 2007

322 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/97e8a1de70cfc5101e674a210a4559d6d2e9557d