In Search of Negativity Bias: An Empirical Study of Perceived Helpfulness of Online Reviews

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Online Review Helpfulness: Role of Qualitative Factors (2016, background): “These sentiments have been found to influence consumers’ cognitive brand evaluation (Lau-Gesk and Meyers-Levy 2009; Wu, 2013).”
The Interaction Effects of Online Reviews, Brand, and Price on Consumer Hotel Booking Decision Making (2020, background): “This is because negative cues are generally more salient and useful for making a judgment than positive ones (Ito et al. 1998; Wu 2013).”
Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals (2020, background): “Extremely negative rating reviews are, in general, posted less frequently than negative, positive and extremely positive reviews (Chevalier and Mayzlin 2006; Hu, Zhang, and Pavlou 2009; Wu 2013).”
Perceived helpfulness of eWOM: Emotions, fairness and rationality (2020, background): “…2014; Purnawirawan et al., 2015; Quaschning et al., 2015; Robinson et al., 2012; Teng et al., 2014; Weathers et al., 2015; Willemsen et al., 2011; Wu, 2013; Xu et al., 2015; Yin et al., 2014 Quality Relevance, timeliness, accuracy, comprehensiveness Cheung, 2014; Park & Kim, 2008; Robinson et…”