The Tradeoff Fallacy: How Marketers are Misrepresenting American Consumers and Opening Them Up to Exploitation
By Joseph Turow, Michael Hennessy, Nora A Draper. 2015
203 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/979ad5762a623869ddbbba72bf11e98e5597b0dc
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Sociology and Political Science
- John M. Cinnamon
- Nora A Draper
- Anne Oeldorf-Hirsch
- Jonathan A. Obar
- Joseph Turow
- Matthew Crain
- Linnet Taylor
Citations in the corpus
- The limits of transparency: Data brokers and commodification (2018, background): “A recent study by Turow et al. (2015) finds that consumers by and large do not understand commercial data collection within the rubric of fair market transactions.”
- What is data justice? The case for connecting digital rights and freedoms globally (2017, background): “Instead, evidence shows that the increasing necessity of data technologies in everyday life causes people to resign themselves to this distributed visibility rather than engaging with it politically (Turow et al., 2015).”
- The corporate cultivation of digital resignation (2019, background): “Similar to Turow et al. (2015), Hoffman et al. find greater awareness regarding privacy risks corresponds to stronger feelings of powerlessness (see also Xie et al., 2018).”
- Social Injustice in Surveillance Capitalism (2017, background): “…another recent study in the US which identified a ‘privacy tradeoff fallacy’ that runs counter to the widely cited claim that people are happy to give up their personal data in exchange for perceived benefits, when in reality there is deep concern about the erosion of privacy (Turow et al. 2015).”
- The biggest lie on the Internet: ignoring the privacy policies and terms of service policies of social networking services (2018, background): “Being ignorant or resigned to the trade-offs associated with digital media usage (see: Turow, Hennessy, & Draper, 2015) is unacceptable if we are to protect ourselves from potential implications now and in the future.”