Animals in advertising: Love dogs? Love the ad!

By Karen M. Lancendorfer, JoAnn L. Atkin, B. B. Reece. 2008

121 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Genetics, Marketing

View Paper: https://www.semanticscholar.org/paper/96f21b601e95ea9f3c8cbd24f72de5b1c50a7808

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. A. Smith
2. Leo R. Douglas
3. Meredith Root-Bernstein
4. Diogo Veríssimo

Citations in the corpus

• Anthropomorphized species as tools for conservation: utility beyond prosocial, intelligent and suffering species (2013, background): “both through the symbolic meanings that have been culturally assigned to particular animal species as well as the species physical attractiveness and likability (Lancendorfer et al. 2008).”