Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence

By Yeung‐Jo Kim, J. Na. 2007

148 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9675241fcf6ff1aa055ec8a263b116d2a07f613e