From market failure to marketing failure: market orientation as the key to deep outreach in microfinance

By Gary M. Woller. 2002

147 citations recorded by the source corpus.

Subfields: Business and International Management, Economics and Econometrics, Management Information Systems

View Paper: https://www.semanticscholar.org/paper/953ee3afe53cf2b36b3859baceb20588a5a3d43c

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In Business and International Management

1. Lilian G. Kendi
2. Odongo Kodongo

In Economics and Econometrics

1. Lilian G. Kendi
2. Odongo Kodongo

In Management Information Systems

1. Lilian G. Kendi
2. Odongo Kodongo

Citations in the corpus

• Individual lending versus group lending : an evaluation with Kenya's microfinance data (2013, background): “…but it is believed that significant unfulfilled market demand also exists for personal loans to finance consumption and emergency needs (see also Woller, 2002).5 The two credit programs (personal and group lending) exhibit different characteristics defined by, among others, the rapidity of loan…”