Applying the technology acceptance model in a two-country study of SMS advertising
By Alexander Muk, C. Chung. 2015
210 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/93f6bd2a69deb3980d09b95b99a32a948793df17
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In Information Systems and Management
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers' use of social media for transactions (2018, unknown): “…TAM in a variety of settings such as: handheld devices (Bruner & Kumar, 2005), differing demographics (Porter & Donthu, 2006), internet banking (Alsajjan & Dennis, 2010), SMS advertising (Muk & Chung, 2015), mobile advertising (Yang, Kim, & Yoo, 2013), and traditional e-commerce (Ha & Stoel, 2009).”
- A Review of Technology Acceptance and Adoption Models and Theories (2023, background): “Due to uncertain theoretical and psychometric status in TRA model, TAM model is eliminated user’s subject norms and interestingly [25].”