Follow the signal : When past pro-environmental actions signal who you are

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Values, Norms, and Intrinsic Motivation to Act Proenvironmentally (2016, background): “As people are motivated to act in line with how they see themselves, this may motivate them to engage in other proenvironmental actions in subsequent situations (59, 110).”
From plastic bottle recycling to policy support: An experimental test of pro-environmental spillover (2016, background): “Additionally, environmental self-identity was shown to mediate the relationship between recalling a past PEB (i.e., driving in a fuel efficient manner) and intention to perform a second PEB (i.e., reduce meat consumption) (Van der Werff et al., 2014b).”
Don't be satisfied, identify! Strengthening positive spillover by connecting pro-environmental behaviors to an “environmentalist” label (2016, methodology): “Therefore, the two condition past behavior manipulation was designed similar to manipulations used in past research (Chaiken & Baldwin, 1981; Lacasse, 2015; van der Werff et al., 2014b).”
Feel good, stay green: Positive affect promotes pro-environmental behaviors and mitigates compensatory “mental bookkeeping” effects (2018, unknown): “Our ﬁ ndings do however raise the possibility that the effects linked to strengthening one's environmental self-identity observed in the study by Van der Werff et al. (2014) may (at least partly) be attributed to increases in positive affect related to the activation of positive aspects of one's…”