Product innovation for the people's car in an emerging economy
By Sangeeta Ray, P. Ray. 2011
198 citations recorded by the source corpus.
Subfields: Business and International Management, Economics and Econometrics, Public Health, Environmental and Occupational Health
View Paper: https://www.semanticscholar.org/paper/91a1fc6d26f4b3e3a37f3d13e0a24fd5faad5098
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Citations in the corpus
- What is frugal innovation? Three defining criteria (2016, methodology): “In their classification, the GE LOGIQ Book Ultrasound Machine is an example of frugal innovation (new for less), while the city car Tata Nano is an example of Gandhian innovation (adapted for less); elsewhere, the Tata Nano is used as a typical example of frugal innovation (Rao 2013; Tiwari and Hers”
- A Typology of Reverse Innovation (2015, background): “Resource-constrained innovation Innovation developed in emerging economies in a context characterized by lower power of purchase, lower understanding of technology, and lower investment resources Ray and Ray (2011) 14 J PROD INNOV MANAG M.”