Understanding consumer interest in product and process‐based attributes for fresh produce

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Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review (2011, background): “Finally, comparing WTP motivations for organic food vs. local food, Bond et al. (2007) found that supporting local farmers is a more powerful motivator than supporting natural systems.”
Consumers’ Preferences and Attitudes Toward Local Food Products (2016, background): “The quality dimensions included both product private dimensions and dimensions related to the public realm (Bond et al., 2008; Dentoni et al., 2009; Toler et al., 2009; Onozaka et al., 2010; see Table 1).”
Drivers of local food consumption: A comparative study (2015, background): “However, consumers are increasingly dissimilar and have diverse food preferences that reflect their unique values and culture (Bond et al., 2008).”