To thine own self be true.

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Framing-effects approach: A theoretical and methodological critique (2004, methodology): “Moreover, several findings (e. g., Iyengar, 1991; Park and Kosicki, 1995; Nelson et al., 1997; Price et al., 1997; Shah et al., 1996) suggest what I called a two-step-model.”
Values, Framing, and Citizens' Thoughts about Policy Issues: Effects on Content and Quantity (2005, background): “Using such an approach, Shah, Domke, and Wackman (1996) found that exposure to an ethical interpretation of health care in a simulated news article led participants to provide ethical interpretations of the issue in their own words and that exposure to a material interpretation of the same issue…”