Consumers’ intentions to opt in to SMS advertising

By Alexander Muk. 2007

155 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/9143ebeeadf893848b007c0150a38f47ef56a2ef

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Louise M. Hassan
2. Sara Parry
3. Edward Shiu

In Sociology and Political Science

1. Sara Parry
2. Edward Shiu
3. Louise M. Hassan

In Human-Computer Interaction

1. Sara Parry
2. Edward Shiu
3. Louise M. Hassan

Citations in the corpus

• Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies (2016, result): “Muk (2007) MR No Translation backtranslation Not tested US (R2int = .27), Korea (R 2 int = .32).”