Public acceptability of domestic demand-side response in Great Britain: The role of automation and direct load control
By Michael J. Fell, David Shipworth, Gesche M. Huebner, Clifford A. Elwell. 2015
160 citations recorded by the source corpus.
Domestic demand-side response (DSR), if widely adopted, could help make electricity more secure, clean and affordable. However, little is known about consumer demand for different approaches to achieving DSR. This study aimed to gauge the acceptability of a range of DSR tariffs, and explore factors affecting it. An online between-subjects survey experiment was deployed to a representative sample of bill payers in Great Britain (N = 2002), testing five tariffs including static/dynamic time of use (TOU) pricing (with/without automated response to price changes) and direct load control (DLC) of heating on a below-average flat rate. The tariff permitting limited DLC of heating was significantly (p < .01) more popular than the TOU tariffs. This was surprising given evidence for concern around loss of control in DLC, and suggests that for many people DLC is acceptable in principle (within tight bounds and with override ability). The option of automated response made dynamic TOU (otherwise the least popular tariff) as acceptable as static TOU. This is important because dynamic TOU offers additional network benefits, while automation can improve duration and reliability of response. The TOU tariffs were rated highly for giving people control over spending on electricity, but other factors were more associated with overall acceptance.
Subfields: Electrical and Electronic Engineering
View Paper: https://www.semanticscholar.org/paper/9133f08933155a076ff55b4dd86a43939e48585e
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In Electrical and Electronic Engineering
Citations in the corpus
- Consumer demand for time of use electricity tariffs: A systematized review of the empirical evidence (2018, background): “As noted in [36], “different approaches to DSR can achieve different benefits for the network.”
- The psychology of participation and interest in smart energy systems: Comparing the value-belief-norm theory and the value-identity-personal norm model (2016, background): “Changing times of energy onsumption may be effortful or reduce comfort [6], which may articularly be a barrier for people with strong hedonic values.”
- Are consumers willing to switch to smart time of use electricity tariffs? The importance of loss-aversion and electric vehicle ownership (2017, background): “There is substantial variation in willingness to switch, driven by differences in loss-aversion and ownership of demand flexible appliances rather than standard socio-economic/demographic factors.”