Sense and sensibility in personalized e‐commerce: How emotions rebalance the purchase intentions of persuaded customers

By Ilias O. Pappas, Panos E. Kourouthanassis, Michail N. Giannakos, V. Chrissikopoulos. 2017

116 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/90d8275fb517eb56f3f20a20b626c613a1d6992d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Iván Ventre
2. Diana Kolbe

In Sociology and Political Science

1. Iván Ventre
2. Diana Kolbe

Citations in the corpus

• The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, background): “Online purchase intention is commonly considered as a result of diverse motivational factors experienced by the consumer (Diallo and Siqueira 2017; Pappas et al. 2017).”