Social consensus through the influence of committed minorities

By Jierui Xie, S. Sreenivasan, G. Korniss, Weituo Zhang, C. Lim, Boleslaw K. Szymanski. Physical review. E, Statistical, nonlinear, and soft matter physics, 2011

371 citations recorded by the source corpus.

We show how the prevailing majority opinion in a population can be rapidly reversed by a small fraction p of randomly distributed committed agents who consistently proselytize the opposing opinion and are immune to influence. Specifically, we show that when the committed fraction grows beyond a critical value p(c) ≈ 10%, there is a dramatic decrease in the time T(c) taken for the entire population to adopt the committed opinion. In particular, for complete graphs we show that when p < pc, T(c) ~ exp [α(p)N], whereas for p>p(c), T(c) ~ ln N. We conclude with simulation results for Erdős-Rényi random graphs and scale-free networks which show qualitatively similar behavior.

Subfields: Sociology and Political Science, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/8ead8db8717e80d0d3d37c68a68b1959da79f8bf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

  1. Alessandro Vespignani
  2. Zhen Wang
  3. Francesco Bullo
  4. Anahita Mirtabatabaei
  5. Peng Jia
  6. H. Eugene Stanley
  7. Marco Alberto Javarone
  8. Ginestra Bianconi

In Statistical and Nonlinear Physics

  1. Zhen Wang
  2. Alessandro Vespignani
  3. H. Eugene Stanley
  4. Jianxi Gao
  5. Stefano Boccaletti
  6. Ginestra Bianconi
  7. Jesús Gómez-Gardeñes
  8. Boleslaw K. Szymanski

Citations in the corpus