Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals

By Jiewen Hong, Angela Y. Lee. 2010

204 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8e27b122828b2812c862ceb9a88192163b25b672

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Danit Ein-Gar
2. Hannah H. Chang
3. Liat Levontin
4. Jiewen Hong

In Social Psychology

1. Danit Ein-Gar
2. Hannah H. Chang
3. Liat Levontin
4. Jiewen Hong
5. Thomas Hugh Feeley
6. Seyoung Lee

In Sociology and Political Science

1. Danit Ein-Gar
2. Hannah H. Chang
3. Liat Levontin
4. Jiewen Hong
5. Thomas Hugh Feeley
6. Seyoung Lee

Citations in the corpus

• I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making (2015, background): “…interdependent self-construal) tend to have higher chronic construal levels than Americans (characterized by an independent self-construal; Hong and Lee 2010), which would imply the opposite prediction: independent people would prefer options superior on cognitive dimensions, whereas…”
• Giving from a distance: Putting the charitable organization at the center of the donation appeal (2013, background): “In their study on emotional appeals, Hong and Lee (2010) show that people who construe information at lower, more concrete levels have less favorable attitudes toward a charitable appeal that evokes mixed emotions.”