Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations

By T.J.L. (Thomas) van Rompay, Peter de Vries, Fenna Bontekoe, K. Tanja-Dijkstra. 2012

104 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/8cfb6a95d0cadf0cf46d08ebcbfc9383d3886a93