To buy or not to buy: The roles of self-identity, attitudes, perceived behavioral control and norms in organic consumerism

By Miles H. Johe, Navjot Bhullar. 2016

139 citations recorded by the source corpus.

Subfields: Marketing, Plant Science, Social Psychology

View Paper: https://www.semanticscholar.org/paper/8ccd41333bbdbf3f7160bf18d5fe072eea602e33

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In Marketing

1. Young-A Lee
2. Huanjiao Dong
3. Changhyun Nam

Citations in the corpus

• Factors influencing consumers’ purchase intention of green sportswear (2015, background): “Johe and Bhullar (2016) also found that consumers’ attitude indirectly mediated the effect of organic identity on consumers’ purchase intention.”