Does Too Much News on Social Media Discourage News Seeking? Mediating Role of News Efficacy Between Perceived News Overload and News Avoidance on Social Media
By Chang Sup Park. Social Media + Society, 2019
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Drawing upon Bandura’s self-efficacy theory, this study conceptualizes “social media news efficacy” and examines how news efficacy connects perceived news overload on social media to news avoidance and social filtering. Findings from a two-wave panel survey of South Korean adults show that news overload is significantly related to a decrease of news efficacy, which in turn increases news avoidance on social media. The analysis also finds that news efficacy mediates the positive link between perceived news overload and social filtering over time.
Subfields: Communication, Information Systems and Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/8cb68beadd68c300ca742cac7eed5c940949a853