Gender differences, theory of planned behavior and willingness to pay

By Natalia López-Mosquera. 2016

143 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/8c09874ae0d318269d46170d7bbc9811708206c0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Xiongzhi Wang
2. Chaozhi Zhang
3. J. Choi
4. Jinsoo Hwang

In Management, Monitoring, Policy and Law

1. Jinsoo Hwang
2. Xiongzhi Wang
3. Chaozhi Zhang
4. J. Choi

In Marketing

1. Jinsoo Hwang
2. Xiongzhi Wang
3. Chaozhi Zhang
4. J. Choi

Citations in the corpus

• An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender (2017, methodology): “López-Mosquera [94] tried to examine gender differences the willingness to pay for the conservation of the park using 200 samples and the data analysis result indicated that females have stronger the willingness to pay for the conservation of the park.”
• Contingent effects of social norms on tourists’ pro-environmental behaviours: the role of Chinese traditionality (2020, background): “An extensive literature suggests many contingent factors, such as gender, group identification, self-monitoring, and political identity, in moderating the links between social norms and behaviours (L opez-Mosquera, 2016; Panagopoulos & Der Linden, 2016; Terry & Hogg, 1996; White et al., 2009).”