Payment Instruments as Perceived by Consumers – Results from a Household Survey

By Nicole Jonker. 2007

110 citations recorded by the source corpus.

SummarySurvey results show that Dutch consumers perceive paying in cash as an inexpensive way to pay, compared to paying with electronic payment cards. This finding partly explains the low usage of electronic payment cards in point-of-sale (POS) payments. The objective of the survey was to identify price and non-price features of payment instruments that can be used to stimulate the use of electronic payment cards. Their attractiveness can be increased, through technological modifications that enhance their convenience and by increasing the number of acceptance points. Making it less expensive for consumers to pay with payment cards could also increase the usage of payment cards.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8b7ba3fd50f8488825ba8ea775bae7e82bf2c4d2

Citations in the corpus

• Price Fluctuations and the Use of Bitcoin: An Empirical Inquiry (2015, unknown): “The study demonstrated that the existence of alternative payment methods in parallel to Bitcoin has an influence on consumer choice [79, 141].”